6 Intelligence Decision Support Systems in E - commerce

The present state of world economy urges managers to look for new methods which can help to start the economic growth. To achieve this goal, managers use standard as well as new procedures and tools. Development of information society and so-called new economy has created a whole new business environment that is more extensive and rapidly changing. Become a standard the use of modern information and communication technologies (ICT), which enable faster and cheaper communication and an increase in the number of business activities. Today in the world's economy, a major role plays electronic business (e-business). Basic support for the e-business transactions are so-called e-commerce systems. E-commerce systems became standard interface between sellers (or suppliers and manufactures) and customers. E-commerce systems can be considered for systems with large geographical distribution. This follows from their nature, when they are based on the Internet. Statistics show an increasing interest in cross-border online shopping. This is also dependent on the efforts of manufacturers and retailers to establish themselves on foreign markets. Ecommerce systems allow them to do it quickly and at relatively low financial cost. One of basic features of efficient e-commerce is correct definition and description of all internal and external processes. All the management activities and decision making has to be targeted to customers ́ needs and requirements. The optimal and most exact way how to obtain and find optimal solution of e-commerce system and its procedural structure is modelling and simulation. Organizations developing e-business and e-commerce solutions consider business modelling as a central part of their projects. The latest theoretical and practical experiences are testaments to how great strategic advantage for organizations doing business is creation and use of new e-business and e-commerce models. The importance and necessity of the creation and use of new models is described as the most recent publications, for example in (Laudon & Traver, 2009) or (Laudon & Traver, 2010) as well as in older, for example (Barnes & Hunt, 2000). Next to the business model, a big attention must be paid to models of e-commerce systems from a technical point of view. (Rajput, 2000) Expanded scope, creation and use of new models create the need for increased demands on decision-making. Social and business environment is changing very rapidly and this has an impact on managerial approaches. ICT became basic decision-making support. Technological bases of e-commerce systems are ERP and CRM systems, which constitute the core of enterprise informatics. Now almost all of them contain decision-making support